To Michael Kelly it was clear, it was/is all Sinatra’s fault as the prototypical iconic celebrity.
“The iconic celebrity is the result of the central confusion of the age, which is that people possessed of creative or artistic gifts are somehow teachers—role models—in matters of personal conduct.”
Kelly delineates the model to be aspired to before Frank:
“He possesses an outward cynicism, but this is understood to be merely clothing; at his core, he is a square….He is willing to die for his beliefs, and his beliefs are, although he takes pains to hide it, old fashioned. He believes in truth, justice, and the American way and love. He is, after his fashion, a gentleman and, in a quite modern manner, a sexual egalitarian. He is forthright, contemptuous of dishonesty in all its forms, from posing to lying….He is honorable and virtuous, although he is properly suspicious of men who talk about honor and virtue. He may be world-weary, but he is not ironic.”
Then came Sinatra:
“The new cool man that Sinatra defined was a very different creature. Cool said the old values were for suckers. Cool was looking out for number one always. Cool didn’t get mad; it got even. Cool didn’t go to war: Saps went to war, and anyway, cool had no beliefs it was willing to die for….Cool was a cad and boastful about it; in cool’s philosophy, the lady was always a tramp, and to be treated accordingly. Cool was not on the side of the law; cool made its own laws….cool was nihilistic. Cool was not virtuous; it reveled in vice. Before cool, being good was still hip; after cool, only being bad was.”
http://www.amazon.com/Things-Worth-Fighting-Collected-Writings/dp/B000BTH5OY/ref=sr_1_1?s=books&ie=UTF8&qid=1312928216&sr=1-1
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