"People don’t read the morning newspaper, Marshall McLuhan once said, they slip into it like a warm bath. Too true, Marshall ! Imagine being in New York City on the morning of Sunday, April 28, 1974 like I was slipping into that great public bath, that vat, that spa, that regional physiotherapy tank, that White Sulphur Springs, that Marienbad, that Ganges, that River Jordan for a million souls which is the Sunday New York Times. Soon I was submerged, weightless, suspended in the tepid depths of the thing, in Arts & Leisure, Section 2, page 19, in a state of perfect sensory deprivation, when all at once an extraordinary thing happened:
I noticed something!" Tom Wolfe, The Painted Word
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